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Role / Co-Founder, CEO, Creative Director

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Date / May 2020 - Jan 2022

Location / Shanghai, CN

A new F&B concept delivering semi-prepared, chef-crafted meal kits from Shanghai’s best restaurants for a true high-end cooking experience at home, straight from the chef’s kitchen to yours.

Weekly New Recipes

Partnered with over 30 of Shanghai’s most renowned restaurants and chefs, including exclusive collaborations with five-star hotel group Shangri-La and international brands like Zwilling, TeaPigs, Mikkeller and more. Each dish featured a step-by-step video tutorial from the head chef on how to prepare and plate their dishes.

Custom App & Community

Fully centralized on WeChat, our custom Mini Program provided effortless ordering and real-time coordination with restaurants. Our English and Chinese speaking community groups fostered direct interaction with chefs, real-time support, and engaging initiatives such as plating competitions that brought customers together.

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Organic Social

Built Cookit’s social presence across China, growing 小红书 (Little Red Book) to 10K followers, WeChat Channels to 5K with 20K+ average views per post, and Instagram to 500+ despite the platform being blocked in China

WeChat Newsletters

The Chinese equivalent of email newsletters.

Press

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