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Role / Creative Lead at Glimpse Agency
Date / Jun 2019 - Aug 2020
Location / Shanghai, CN
GLIMPSE is a boutique integrated marketing and PR agency for premium and luxury beauty and fashion brands localizing global identities for the Chinese market.
NARS Vending Machine
Led the full creative strategy and pitch development for a below-the-line event concept that secured the winning bid.
NARS Pitches
Led strategic pitches for O2O experiential activations and large scale pop-ups in China, shaping creative, spatial, and gamified digital concepts for international brands.
CROCS Pitches
Led strategic pitches for O2O experiential activations and large scale pop-ups in China, shaping creative, spatial, and gamified digital concepts for international brands.
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