Hi
I’m Helena. I’m a former international founder and multidisciplinary creative shaping visual worlds for consumer and culture-driven brands.
My background spans design, below-the-line events, marketing, and I work hands-on across graphics, video, photography, packaging, and digital experiences to build cohesive and impactful brand identities.
My Story
I studied Business and Marketing at NYU Shanghai and spent eight years living abroad before landing back in New York in 2022. Being fully bicultural shaped me into the person who can bridge worlds and localize brands from West to East and back again. My creative skillset is entirely self taught, driven by curiosity and a serious self-starter streak. I’m also an insane foodie, which pulled me deep into the F&B world, from launching a food YouTube channel to eventually founding my own F&B startup in Shanghai. I’m always exploring, always creating, and always expanding what my work can look like.